packaging
overview
Tepeyolot Cerveceria is a Mexican-themed brewery and restaurant that needed branded labels for their 32 ounce Crowler cans of draft beer. The labels need an area to write what the contents are somewhere on the can that is easy for the customer to read.
concept
The theme and style were based off the existing logo which is already bright, illustrative, and has elements of a pattern. A new Aztec-style pattern was created for the borders, with a grunge background, and font pairing that mirrors the nameplate of the logo.