Willow Park Wines & Spirits is a large liquor retail chain that releases their own advent calendars every year. For this year, they wanted five different kinds boxes made for each calendar type that would fit different bottle and can sizes as well as quantities. 


The goal was to make something bright and eye-catching that would stand out on the shelves during the busy Christmas retail season. Because multiple "products" were being made, the concept had to be similar enough to look like the same product but allow for design differences to differentiate between each product type. 

A colorful, linograph style was decided on using a mix of stock vectors and my own illustrations. The text and graphic styles are meant to look slightly retro while still being "high design" to reflect the higher retail price.