Willow Park Wines & Spirits is a large liquor retailer that releases their own advent calendars every year. For this year, they wanted four different kinds boxes made for each calendar type that would fit different bottle sizes and numbers.
An Art Deco theme was chosen to represent the high quality of the product inside while still having the holiday spirit! The labels were created to fit a specific die cut to be printed right on the box. This meant choosing colors and line weights that would print well on cardboard. A bright palette was chosen to stand out on shelves.