BRAND IDENTITY / LOGO DESIGN
Ride On MTB is a Florida-based mountain biking instruction business. The client wanted something fun and retro that represented their go-with-the-flow instruction style and riding techniques. This is a "Basic Branding Bundle" that includes a logo, business card, letterhead, and mini brand guide.
Three logo concepts were explored: 1) shutter glasses with curved lines, 2) a retro sunset, and 3) a cyclist riding up the "M" in MTB. The final concept was able to incorporate all three of these ideas. The thick sunset lines flow upward to mimic a hilly terrain, while the MTB underneath allows for the literal representation of "Ride On" MTB. Finally, a bright pastel color palette was chosen to modernize it over the more classically earthy hues of actual retro pieces.
The branding is meant to stick out from the usual bold, sans-serif sport aesthetic, while also appealing to the beachy vibes of local clientele. Plus, the unique details look awesome on biking gear and merch.