MOTION GRAPHICS / BRAND IDENTITY
After Effects, Illustrator
The purpose of this project was to create a Broadcast Package for an imaginary television station that has a wide-reaching audience. This included creation of a logo, animated bug, station identifier, and other screens. The style of "DOCS TV" is meant to be modern and relevant without being too niche. The colorful, moving pieces are meant to catch the eye between long pieces of content and realistic documentary clips.
The bug animation is forward and direct, pointing the arc of colors directly at the title. The mark represents a few things: reflections seen on a camera lens, an eye or lens pointing in a direction, and a reel-style camera. The colors are inspired by RGB. The music is upbeat and funky, providing a tempo to match the changing shapes and scenes.