BRAND IDENTITY / LOGO DESIGN
Illustrator, Photoshop, InDesign
Capstone Project for Graphic Design & Interactive Media diploma program at Toronto Film School. The brief was to create an identity for an eco-centered Food, Lifestyle, and Fashion TV streaming service. This included logo design, business cards, social media posts, merchandise, and a promotional microsite.
The concept for this identity was to bring a magazine feel to the TV streaming space. It is meant to be both classic and contemporary, upscale and down-to-earth, with a nameplate logo and monogram. The colors are green and earthy to represent the eco-focused brand.
A brand pattern was created and used across all items for increased recognition. The brand font is a sans-serif to balance out the heavy serif in the logo, and a delicate highlight script.